Cheaper — not here.
You came in via the «cheaper» button. We respect directness — here's some back. IT is expensive, and that's not our markup, it's its real price. What follows isn't a sales pitch — it's a filter: about money and business maturity. Not about you as a person.
First, let's kill the fantasies
«AI will build my product in an evening»
AI will write a draft in an evening. Keeping it in production — under load, with data under privacy law and fiscal payments — won't happen in an evening for anyone. It's measured in salaries, not evenings.
«I found someone for 50,000 — that's enough»
For 50,000 you bought a first version and a couple of weeks of one person. The second version you'll order from us — pricier: first we have to untangle someone else's code.
«It's a month of work, tops»
A month gets you an investor demo. A product that doesn't fall over under load is months of development and years of operation: monitoring, incidents, migrations, releases. Launch is the start of spending, not the finish.
«Let's do it simple, polish it later»
«Simple» is technical debt at interest. You'll pay it back — from scratch, and that costs more than doing it right the first time.
What it actually costs
No emotions. Numbers. A product isn't made by «a programmer» — it's made by a team. Seven people isn't a «room to grow» headcount, it's the minimum below which the product doesn't survive.
This isn't a markup or arrogance. It's the cost of the people who hold your load, your data and your uptime.
If the task is smaller — that's fine, and it's honestly cheaper elsewhere. We take on work where the cost of a mistake is higher than the cost of the work.
I count the cost of a mistake, not the price of the work →It's about maturity.
IT isn't a purchase, it's an asset. A business grows into it like into a second workshop or its own warehouse: when revenue already holds the weight you want to hang on it.
Until turnover covers the product, the product doesn't help — it drags you down: the infrastructure bill arrives every month, and there's no money left to grow. And we don't say this from above — we pay these bills ourselves, every month.
So «expensive» isn't a verdict, it's a thermometer. If the numbers don't fit your model — then it's not our time yet, and it's more honest to say so now than in six months. When IT becomes a lever, not an all-in bet, we'll be here.
Cheap doesn't hold load. Expensive does.
We're not theorists of «how it should be» — we build it. PAINKILLER sold through marketplaces and lost to fees, a faceless storefront and someone else's rules. We built them their own platform: store, warehouse with per-store distribution, accounting, delivery and AI try-on — in one product. The brand got back its storefront, its customer data and its full margin.
Accredited IT company · state registry №78493
Full PAINKILLER case →Who we'll work with — and who we won't
- ✕price decides, not the result — «cheaper» matters more than «what it brings»
- ✕there's neither revenue nor raised capital to run the product after launch
- ✕the task fits a business-card site — and that's honestly cheaper elsewhere
- ✕the budget is sized for one contractor or AI instead of a team
- ✕you need «a pair of hands» following a spec, even when the spec leads into a wall
- ✓the product is an investment with a return, not a cost line to «just trim»
- ✓you have the revenue or capital to hold the product and its support
- ✓you've hit a ceiling — marketplaces, spreadsheets, someone else's rules — and want your own platform
- ✓you want a partner who'll say «this won't work» before you lose money
- ✓you've already paid for cheap and know what a rebuild costs
- ✓you count the cost of a mistake, not the price of the work
You didn't get here for cheapness. You were checking whether we're worth our price. Then we have something to talk about — the decision is yours.
Briefly about the task
Budget and horizon are on your side. Architecture, milestones and an honest estimate are on ours.